Bronto Marketing Platform

Bronto Marketing Platform

4 / 5 20 reviews

Who Uses This Software?

High growth retailers that want to boost revenue with advanced marketing capabilities.

Average Ratings

20 reviews
  • 4 / 5
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service
  • 4 / 5
  • 4 / 5
    Value for Money

Product Details

  • Starting Price
  • Free Version
  • Deployment
    Installed - Mac
  • Training
    In Person
    Live Online
  • Support
    24/7 (Live Rep)

Vendor Details

  • Oracle + Bronto
  • Founded 2002

About This Software

Oracle + Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success.

  • A/B Testing
  • Analytics / ROI Tracking
  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click-Through Tracking
  • Commission Management
  • Contact Database
  • Customer Database
  • Customizable CTAs
  • Discount Management
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Gift Card Management
  • Image Library
  • Inventory Management
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mail Order / Catalog
  • Mailing Frequency Limits
  • Mailing List Management
  • Marketing Calendar
  • Marketing Management
  • Merchandise Planning
  • Multi-Location
  • Multi-Variate Testing
  • Multivariate Testing
  • Newsletter Management
  • Purchasing
  • Retail Analytics
  • Returns Management
  • Sales Intelligence
  • Sales Tracking
  • Scheduling
  • Search Marketing
  • Social Marketing
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor
  • Website Visitor Tracking
  • eCommerce

Bronto Marketing Platform Latest Reviews

Automatically translated. Show original review

Mostly Good.

4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

Cons: Bronto is still years behind other platforms when it comes to the data they provide about opens on specific devices. Mobile or desktop are generally grouped and same for the rendering engine of the mail client. This is better than it was but still poor. I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be. This would help evaluate yearly results and even compare with the same month of the previous year. Bronto only holds 3 months of data by default whereas I have reviewed other platforms that hold 18 months (by default) in order to allow these types of comparisons.

Automatically translated. Show original review

Bronto has helped in growing our email results across our 2 unique storefronts.

5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
2 / 5
Value for Money

Comments: Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.
Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

Pros: Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.