iContact Email Marketing

iContact Email Marketing

4.5 / 5 144 reviews

Who Uses This Software?

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

Average Ratings

144 reviews
  • 4.5 / 5
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service
  • 4 / 5
  • 4.5 / 5
    Value for Money

Product Details

  • Starting Price
  • Free Version
  • Deployment
    Installed - Mac
  • Training
    In Person
    Live Online
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • iContact
  • http://www.icontact.com
  • Founded 2003

About This Software

iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly and easily, unlimited access to award-winning technical support and a 98% deliverability rating few others can boast.

  • A/B Testing
  • Analytics / ROI Tracking
  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click-Through Tracking
  • Contact Database
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Mailing Frequency Limits
  • Mailing List Management
  • Marketing Calendar
  • Multi-Variate Testing
  • Multivariate Testing
  • Newsletter Management
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor
  • Website Visitor Tracking

iContact Email Marketing Latest Reviews

Automatically translated. Show original review

A Solid Email Platform

3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros: iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons: I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Automatically translated. Show original review

iContact helps me be successful at my job

4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons: Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...