4 / 5 5 reviews

Who Uses This Software?

SMBs, Large enterprises

Average Ratings

5 reviews
  • 4 / 5
  • 3.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service
  • 4.5 / 5
  • 4 / 5
    Value for Money

Product Details

  • Starting Price
  • Pricing Details
    Contact vendor for pricing details.
  • Free Version
  • Deployment
    Installed - Mac
  • Training
    In Person
    Live Online
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • Brandwatch

About This Software

Social media analytics software which provides consumer insights and market trends by analyzing conversations across multiple platforms

  • Analytics
  • Audience Segmentation
  • Automated Publishing
  • Campaign Management
  • Competitive Analysis
  • Configurable Alerts
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Review Platform
  • Customer Targeting
  • Dashboard
  • Gamification
  • Impact Scoring
  • Influencer Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling
  • Reputation Management
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring
  • Trend Tracking

Brandwatch Latest Reviews

Automatically translated. Show original review

Great for Small - Medium Sized Business and Focused Monitoring

3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros: Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons: The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Automatically translated. Show original review

Brandwatch is a bad deal

2 / 5
Ease of Use
1 / 5
Customer Support
2 / 5
Value for Money

Comments: We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros: In-depth analytics and word cloud features are neat.

Cons: Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.